Aircraft Liveries as a Strategic Visibility Tool: Vueling x LogoSky

In aviation, aircraft liveries are far more than visual applications. They represent the complete aircraft branding system covering fuselage graphics, colours, markings, and all associated aircraft decals and placards that bring a livery to life. While decals and placards are often perceived as regulatory elements, within a livery, they become some of the most visible and frequently encountered parts of an aircraft.

Before passengers experience the cabin, before a brand message is communicated through service or sound, they encounter the aircraft livery itself, supported by decals, placards, and markings. For this reason, we continue our work under our new slogan, “the part everyone sees first,” reflecting our focus on producing the most visible, regulated, and operationally critical components within every livery application.

As an EASA-approved part manufacturer, Logosky approaches aircraft liveries not just as surface graphics, but as certified systems where aircraft decals and placards sit at the intersection of compliance, durability, and brand visibility.

Aircraft Liveries, Decals, and the Visibility Equation

Every aircraft livery relies on a complex and tightly integrated structure of aircraft placards and markings to ensure safety, clarity, and operational consistency. From aircraft interior placards that guide passengers and crew, to exterior markings and placards that form an integral part of the livery, these elements are essential to every complete aircraft finish..

Unlike digital or temporary branding tools, aircraft liveries remain in constant view. They are inspected, photographed, shared, and referenced throughout the aircraft’s lifecycle. Within this system, aircraft decals, placards and liveries become high-impact visibility assets that operate continuously, not intermittently.

When Aircraft Liveries Meet Brand Partnerships

Beyond standard airline branding, aircraft liveries are increasingly used as platforms for strategic partnerships. Collaborations with global brands, corporate partners, and sports clubs demonstrate how regulated markings, certified decals, and creative design can coexist within a single livery concept. Vueling is a clear example of how aircraft liveries, supported by certified aircraft decals and placards, can create exceptional visibility at scale, particularly when built on a long-term partnership rooted in trust, consistency, and proven performance.

Through projects such as the Vueling Athletic Club Bilbao livery (EC-LUO), delivered for the second time, the France National Rugby Team aircraft, produced and installed for the second iteration, and the FC Barcelona Femení collaboration, now completed for the third time with refreshed visuals, these liveries evolved into structured branding systems rather than one-off visual executions.

Across all these livery manufacturing and installation processes, including repeated applications over multiple cycles, decals, placards, and markings were engineered to align with both Vueling’s brand language and each partner’s strong visual identity. From fuselage graphics to registration markings and aircraft exterior placards, every visible element was produced to meet strict aviation standards while maximizing visual impact on the ramp, in hangars, and across digital channels.

Taken together, these repeated projects demonstrate how aircraft liveries, supported by certified decals and placards, function as long-term visibility assets that extend far beyond traditional airline branding. Technical compliance did not limit creativity; it provided the framework that made these liveries operationally reliable and globally recognizable while reflecting a long-standing collaboration between Vueling and Logosky built on operational reliability and mutual confidence.

Interior and Exterior Placards Within a Livery System

From a technical standpoint, aircraft placards within a livery must meet strict material, durability, and certification requirements. Their placement and execution directly influence user experience, operational clarity, and brand perception. Aircraft interior placards ensure consistency and clarity inside the cabin, guiding passengers and crew in everyday operations.

Aircraft liveries contribute to immediate recognition during ground handling, taxi, and flight operations. Together, they form a unified visual language that supports both safety and identity within the broader aircraft livery. For airlines, investing in well-engineered aircraft placards and markings as part of a livery ensures long term performance while reinforcing a professional and trustworthy image.

Vueling Liveries as Visibility Amplifiers

While decals and placards form essential components, aircraft liveries amplify visibility on a much larger scale. A special livery attracts attention not only from passengers, but also from aviation professionals, media outlets, and global online communities. When combined with precisely manufactured aircraft decals, placards, aircraft solutions, and aircraft placards and markings, a

Vueling livery becomes a coherent and durable system rather than a standalone design. This cohesion is what allows aircraft branding initiatives such as Vueling’s collaborations to generate sustained exposure long after the initial rollout.

A Manufacturer’s Perspective: Precision First

As a certified part manufacturer, Logosky evaluates every aircraft livery through a technical lens. Material selection, production accuracy, installation compatibility, and regulatory alignment are non negotiable. This discipline ensures that aircraft decals, aircraft interior placards, aircraft exterior placards, and complete liveries perform reliably under demanding operational conditions. Our role is not only to manufacture what is visible, but to ensure that everything visible within a livery works flawlessly. Because in aviation, the most seen parts must also be the most dependable.